Gerald (Jerry) Zezas has been interested in business philosophy for 40 years. His education is in Business Administration with concentrations in Management and Marketing. He has long been an advocate of taking a creative approach to the more mundane practices of business leadership. He thinks that most small business is conducted in a manner that is both amateurish and pompous.`
He thinks that most of the money spent on advertising and marketing by small businesses is wasted on dime-store psychology and is totally ineffective. He also thinks the concept of “branding” for small companies is a hoax.
One of his biggest peeves (which he will write about soon) is owners of small, privately held companies who call themselves CEOs.
One of the most intelligent business philosophies he has ever heard was spoken by Jeff Bezos of Amazon: “Start with customers and work backward”.
Jerry lives with his wife, children and grandchildren in Florida. He is an MBA and is currently a doctoral candidate.